Fintech Newsletter

Athena in the machine

Federico De Simoni

Substack Varies

Think of Athena in the Machine as an Italian kitchen for modern business ideas: AI, digital, innovation, financial services, marketing, retail media, and agentic commerce are the ingredients, but the real secret is the agentic layer.

Recently covered

The newsletter has recently published articles examining fintech infrastructure topics such as cloud services, token lending, and banking strategies, as well as pieces discussing digital advertising metrics and AI-driven portfolio analysis. Recent coverage has also addressed customer loyalty in banking, financial performance indicators like ROAS and market share, and token systems in different geographic markets.

As of Aug 5, 2026 · AI-generated summary