Fintech Newsletter

Athena in the machine

Federico De Simoni

Substack Varies

publishes about weeklyobserved from recent posts

Think of Athena in the Machine as an Italian kitchen for modern business ideas: AI, digital, innovation, financial services, marketing, retail media, and agentic commerce are the ingredients, but the real secret is the agentic layer.

Recently covered

The newsletter has recently covered developments in AI advertising, cybersecurity incidents at financial institutions, and the economic implications of AI adoption in business. It has also examined retail and banking industry dynamics, including customer retention, agent-based systems, and performance metrics for financial decision-making.

As of Oct 16, 2026 · AI-generated summary